Social Media
creating content and increasing engagement on business pages
Huntsville Area Association of REALTORS®
+ valleymls.com
Instagram Activity
Strategy:
To increase followers and engagement on the HAAR and valleymls.com social media pages.
Tactic:
Post shareable, branded content two to three times a week to gain trust and establish rapport with Realtors® and the North Alabama community.
Evaluation:
Averaged 27 new followers a month on Instagram over a span of 18 months from May 2022 to November 2023.
Engaged on-average five new accounts per week (non-followers).
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HAAR Evaluation:
82.7% Post Engagement increase from Oct. 2023 to Nov. 2023
12.98% Post Reach increase in the last 90 days vs 90 days prior
valleymls.com Evaluation:
80 minutes of Page Views in the last 28 days from Oct. 2023 to Nov. 2023
The numbers above signify brand retention of followers and unique Page Views coming from 22% recommendations and 7.5% page shares.
